Sento (public bath ) · Brand identity & goods· 2025

Led the visual identity design for Meijyu Sento (明司湯), a Kyoto public bath undergoing a full rebrand from its heritage name "Meijiyu." Against a backdrop of declining sento culture and a rising sauna boom, the brand needed a visual language that honored Showa-era character (1950s–70s) while speaking to a genderless, contemporary audience. Designed the wordmark, icon mark, color palette, and goods rollout — all launched with the sento in August 2025 and currently in active use at the physical location

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