University counselling centre · Identity & goods

A university counselling centre had a distribution problem. The students who needed support the most were often the least likely to walk in, and a poster on a noticeboard wasn't enough to reach them. I created an illustration of a deer whose antlers bloom into flowers, based on the centre's idea that something can grow and flourish within the mind. Instead of keeping the design on a poster, I applied it to items students could actually carry and use. The card explains what counselling is on the back, with a QR code for more information. This means students can learn about the service without needing someone there to explain it. Delivered Mascot illustration and bilingual logo lockup (Chinese / English) · Tote bag design · Double-sided information card with QR code